My report is empty / shows zeros

Verify date range, the selected account, and whether the platform has data for the period yet. GA4 in particular delays today's data.

What's happening

A report with all zeros (or empty charts) almost always comes down to one of: (1) the wrong account / property selected, (2) a date range outside the platform's data retention, or (3) recent dates where the platform hasn't processed events yet. GA4 in particular has a 24-48 hour processing delay for some metrics — today's data may not show up until tomorrow.

Less commonly, the connected user has access to the account but the account itself genuinely has no data for the range (a new property, a paused campaign, etc.).

How to fix it

1. Confirm the right account/property/site is selected in the dropdown. The displayed name should match what you see in Google / Meta's own dashboard.
2. Pick a date range you know has data — for example, the last 7 days ending yesterday, not ending today. AgencyLens defaults to "last 30 days ending yesterday" for GA4 and "last 30 days ending 3 days ago" for Search Console (which has its own multi-day lag).
3. Open the source's own dashboard (analytics.google.com, search.google.com/search-console, ads.google.com, business.facebook.com) and verify the same date range shows data there. If the source dashboard is also empty, the data doesn't exist yet.
4. Click Fetch data in AgencyLens again. The result should match the source dashboard.

For Google Ads specifically: if your campaigns are paused or have $0 spend in the selected range, the API returns rows but all the metrics are zero. That's not a bug — it accurately reflects the campaign state.

When to email support

If the platform's native dashboard shows data for a date range and AgencyLens shows zeros for the same range and the same account, that's a real bug. Email support@agencylens.app with: the source, the property/account ID, the date range, a screenshot of the platform's native dashboard for that range, and a screenshot of AgencyLens with the same selection.